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Entrepreneurs who sleep more are better at spotting good ideas

While this study was focused on “entrepreneurs”, I would say the function of sleep applies to all humans and can be expended to “creators” at large — or anyone who is in an position of trading sleep for progress. We’re exploring this very topic on an upcoming episode of Brain Science. Subscribe if you haven’t already! In our paper we investigated fundamental functions required of a founder in the early stages of a new venture’s lifecycle: the generation of new venture ideas and the formation of beliefs about a new venture’s potential. In a series of three interrelated studies, we show that entrepreneurs who shortchange sleep analyze business opportunities differently than their well-rested counterparts, and even differently than their well-rested selves.

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A study of 597 logos shows which kind is most effective

I love data-driven analyses like this one Harvard Business Review did on logos. The top-level takeaway: our research demonstrates (albeit with certain qualifications and under certain conditions), descriptive logos more favorably impact consumers’ brand perceptions than nondescriptive ones, and are more likely to improve brand performance. Read the whole thing to understand exactly what they mean by “descriptive logos” and why they’re more effective. If you’re into this stuff, they’ve done similar surveys on simplicity vs complexity and symmetry vs asymmetry.

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