1. Develop your strategy
Everything begins by understanding who you are and the goals you're trying to achieve. We have proven workflows to uncover who you are, your goals, what's working, and the aspects of your story developers need to know.
2. Plan your activation
Once we have an understanding of who you are and how we can help you, we'll begin to shape what to say, how to say it, and where. Our team has years of growth and marketing experience to develop a campaign focused your goals.
3. Build your following
Developers follow our content to explore new ideas and discover new tools. We make sure your brand and product are a part of their journey. We're here to guide and help you every step of the way.
Podcast sponsorship examples
Linode, Zeus-like power
Linode, Dedicated CPUs
Digital Ocean, Product Lineup
Rollbar, CircleCI - Paul Biggar
Team Culture / Hiring
Indeed, Darren Nix
Rollbar, Move fast and fix things
Fastly, Network-wide pre-roll
News sponsorship examples
A core metric of success for an open source project is adoption. DigitalOcean gives you access to a global community of 3.5 million developers who rely on open source. The DigitalOcean Marketplace helps them easily find and launch your project or product. Build traction for your open source project or software company by listing your 1-Click Application in the DigitalOcean Marketplace. Once you create your listing, developers and teams can discover your product in our catalog and quickly deploy it from our Cloud Control Panel and API. List your 1-Click Application in the DigitalOcean Marketplace to reach more developers, create new revenue streams, and find new contributors.
When you’re a cash-strapped nonprofit and you have to compete for attention against multi-billion dollar public companies, you have to get creative with growth. This is how Upsolve produced high-quality landing pages focused on topics related to their audience and then complemented those with “programmatic locality-specific landing pages” based on data from Segment’s Identities feature. Of the content we’d produced, only ~10% of our conversions were coming from our editorial articles while ~70% were coming from state and city page templates (created programmatically). Based on the data we saw in Personas, we all quickly saw where our growth was coming from and devoted the time previously set aside for editorial toward improving the quality of our programmatic content. It’s been so successful, we’ve now created over 95,000 landing pages!
Every day we influence developers at some of the most innovative tech companies in the world.